Description
This course focuses on high‑impact floral storytelling in foyers, VIP lounges, and press step‑and‑repeat zones. You will learn guest‑flow mapping so entry arrangements amplify anticipation rather than cause bottlenecks. Modules explain scent zoning, allergy‑safe options, and venue HVAC realities. We show how to integrate signage, ticketing islands, and sponsor placements without visual clutter. A lighting primer covers practical bulbs versus theatrical spill so flowers glow in photos. You receive templates for media‑backdrop florals that assemble quickly and transport flat. Examples break down reusable frame systems for monthly series and residencies. A service chapter details overnight hydration, security coordination, and next‑day refresh cycles. Assignments walk you through a foyer plan for a 2,500‑guest gala with press arrivals. By the end, your front‑of‑house palettes will photograph elegantly and manage crowds smoothly.
Course + layout templates + service playbooks
3 hours
Guest‑flow design, scent zoning, sponsor integration, photogenic front‑of‑house florals.
House managers, hospitality leads, florists handling VIP and press areas.
